Marketing Operations and Analytics Manager

About UsAt Teamwork, we pride ourselves on creating the best software, working with outstanding people, and going above and beyond for our customers. That excellence has been rewarded with hundreds of thousands of amazing customers all across the globe and millions of users who sign in every day to trust us with getting their businesses organized and running productively. We’re a profitable, entirely self-funded business with no investors or outside influences beyond one: our customers and what’s best for them. It’s a responsibility that we take very seriously. We’re a company of action, full of triers and doers: we try things, we make mistakes, and we learn from them.Growing this company from Cork with an extremely talented team of people is an amazing journey to be a part of. We’re a place to work unlike any other, and our incredible campus is a testament to our unique, creative way of doing things.We are now seeking a Marketing Operations and Analytics Manager to own the marketing infrastructure, execution, and metrics to measure the overall revenue impact of our channels and campaigns.About the JobTechnology:Lead the strategy and creation of the overall Marketing Operations roadmap to reduce inefficiencies and enable marketers to be more effective in their day to day work through process improvement and technology implementationOwn our automation platform and processes, helping to ensure that best practices for data management, workflow automation, program execution and reporting are consistently implemented and adapted.Manage the lead lifecycle ensuring each step in the funnel, from lead entry to customer, is operationalized and optimized through the use of both technology and clearly defined processes.Support the marketing team by creating systems training and documentation.Analytics:Partner with the Business Planning and Analytics teams to define the CMO dashboard, Marketing health metrics, and Key Performance Indicators for the marketing funnelCreate and maintain metrics reports on marketing activities, effectiveness, and ROI, and develop insights and recommendations on areas for optimization.Ensure marketing KPIs are correctly measured and reported in our dashboardsAnalyze campaign results and offer guidance on how to increase the overall performance of our marketing programs, improving the effectiveness of our marketing spend.Work together with the sales operations and finance to ensure the alignment of marketing & sales on key processes and programs for managing and measuring marketing efforts.Optimize lead/account scoring and routing methodology to ensure quality leads are passed to sales development to increase efficiencies and conversion ratesDevelop in-depth analysis to increase understanding of trends and surface strategic opportunities to improve marketing efficiency and effectiveness.About You5+ years of experience in a similar role.Analytical, evidence-based, able to understand and utilize data from multiple sources to formulate reports and presentations that communicate marketing insights.Strong analytical skills with an ability to translate data into meaningful and actionable information – you can give examples of how you’ve used to data to make decisionsDeep understanding of demand generation, revenue attribution, and customer lifecycleStrong analytical skills, proficiency in marketing measurement and reportingDemonstrated expertise in defining, implementing and maintaining reports and analytics to track lead flow, conversion revenue attribution and related KPIs.Critical thinker, you don’t take directives at face value, you consider the task at hand, offering constructive feedback to improve processesStrong understanding of marketing automation platforms, CRM systems, and other marketing and sales technologies (analytics tools, Marketo, CRM)Proficiency in Analytics tools (Google analytics, Google Datastudio, BI tools)About UsWorking at Teamwork isn’t like a normal job. We believe in hiring only the best and then looking after them like they deserve. On top of a great financial package, we do everything possible to make Teamwork a great place to work.We believe in paying a competitive salary: earn what you’re worth, with regular reviews. We’re committed to your long-term future at the company, and we’re passionate about helping you to improve and enhance your skills. You have unparalleled freedom in how you do your job. Spot something that needs improving? Off you go, make it happen.You’ll be given only the very best equipment so that, whatever your role, you’ll have the very best kit to help you do your best work. We’re invested in your health and happiness. We offer full health insurance and income protection to all our employees, so you can rest assured that you and your loved ones will be taken care of, no matter what happens.We take work-life balance very seriously: we’ll set you up with a subsidized gym membership at the gym of your choice.Join the journey at Teamwork.Teamwork is an equal opportunities employer.Share this role on social*

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