Monday, 11 January 2021

Microsoft Teams, Product Marketing Director

n n nMicrosoft Teams, Product Marketing Directorn nn Save save Microsoft Teams, Product Marketing Director to job cart nn Job number 939296 Travel 0-25 % Profession Marketing Role type People Manager Employment type Full-Time nn Microsoft  Teams  is  the fastest growing app in Microsoft history with more than  115  million people using it every day to connect and collaborate  at work, school and life.  Teams lets you meet, call, chat, and collaborate all in one place, from any device, keeping you organized and simplifying your day.

We’re looking for  a remarkable storyteller  to build the Teams brand, develop its narrative and  articulate it through every channel customers see  – across  global advertising, web  and  social media –  as well as through high impact content such as product  demos,  videos and customer evidence.  You will lead a talented team of product marketers who will help  you  bring these stories to life.

nn nn In addition, you’ll  be responsible for  owning  the  end
– to
– end Teams business, deriving insights on funnel performance  and partnering with your peers to produce analysis  and action plans for  what’s working and what’s not .

You  will drive a sea change in the  Teams web direct business, working  closely with  the  outbound marketing team to attract and convert millions of new Teams users via the  Teams website .

And y ou will provide  monthly updates on the Teams business for senior executives.

nn nn As the owner of the Teams story and business, you  will  determine Teams ’ role in high profile PR moments and external events, partnering with PR on disclosure strategy .

You will also  serve as spokesperson and s ubject matter expert  with press,  analysts  and customers.

nn nn This role requires  proven storytelling expertise,  strategic thinking ,  business acumen, a  passion for our customers,  and outstanding leadership and commitment to diversity and inclusion.

Research has shown that diverse teams produce the best outcomes, and  in Teams product marketing, we take that learning to heart.

We welcome diversity  in  all of  its forms and work every day to create an inclusive culture.  nn n Responsibilities n nn Teams Narrative nn Own the Teams  narrative  across commercial, education and consumer  and how it ’ s communicated across high impact channels .

Develop  brand manifesto and  corresponding iconography .

Develop and own integrated marketing plans  and messaging  for events, launches,  PR  moments .

nn Product Storytelling  nn Develop impactful product videos that highlight new features and customer value .

Build product demos that  delight and engage diverse audiences .

Serve as product expert for partner teams (Global Ads,  outbound marketing , PR/AR) and p artner with Engineering to show the product in its best light .

nn Customer  Storytelling nn Identify  powerful scenarios  and fun  stories  of how customers are using Teams for use in PR, social  media  and sales conversations .

C reate  emotionally resonant  video and written  customer  case studies to share with the world, partnering closely with the Microsoft 365 Customer Evidence team .

Monitor  customer momentum and  create recommendations on disclosing new momentum stats .

nn Business Management nn Track and understand the customer experience and how the business is performing  through the lens of the customer funnel.  Identify gaps and opportunities  in the funnel experience  and partner with peers  in Teams and Microsoft 365 Marketing  to develop action plans, as needed.

Build  the  engine  and drive Teams as a web-first business  to gain new users  across  free and paid  plans.

nn Leadership nn Lead a high performing team of talented product marketers .

Attract, retain and grow diverse talent while creating an inclusive environment where everyone can bring their full and authentic self, where all voices are heard, and where we do our best work as a result.

Em body Microsoft’s leadership principles  to  create clarity, generate  energy and deliver  success .

n Qualifications n nn 5 or more years of related experience including: nn A successful track record  of crafting stories that change perceptions , build emotional connections  and achieves business  results Strong writing skills  with  a customer centric focus to “help not sell” and  an active  dislike of buzzwords A passion for technology and the ability to translate  complex ideas into simple, clear  prose Curiosity , self-awareness, and a desire to test and learn , using data as a success  metric A willingness and capacity to  analyze how the business is performing and explain it to  others O utstanding leadership and  deep and unwavering  commitment to diversity and inclusion nn Microsoft is an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form .

nn nn Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.

nn nn Save save Microsoft Teams, Product Marketing Director to job cart nn nn This site is hosted for Microsoft by Phenom People nn n n

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